L'Dezen x Digital Twin Limited Edition Digi-Physical Earrings
Genesis NFT Drop coming this March
FOUNDER
PAYAL SHAH
Inspiration is everywhere. I’m inspired by learning, by experiencing, and by conversations. I’m inspired by my travels; whether it is the afternoon sunset against the Hong Kong skyline, the Turkish dusk with its soft light blue shades or rich Indian architecture—I’m captured by life’s beauties all around! I also take inspiration from business people that are successful in both their field but also in the people game: the way they develop, sustain and enrich their relationship to achieve business success and creativity.
L'Dezen
L' Dezen was founded in 2011 by Payal Shah with the idea of creating , head turning but functional fine jewelry. Everything that L’ Dezen creates, from 18 carat hand-made rose-cut diamond earrings to statement flower rings, is thoughtfully designed and grounded with the idea of one-of-a-kind as well as light weight designs. Simple, sculptural pieces can be worn on their own or mixed together: bold bracelets all hand-crafted in their factories located in China, Hong Kong and India.
Vision
The perfect gift to commemorate the special women in our lives — partners, mothers, daughters, sisters —representing authenticity, tenacity and love. We want to support the entrance of female artists & collectors in the NFT space. Today, only 16% of NFTs in the market trace back to female artists. Let’s change this.
How it works
1. Auction:
Participate in Digital Twin's Genesis Drop. A 24-hour auction where the winner will receive the L'Dezen NFT that is asset backed to its physical counterpart.
2. Digital Ownership:
The owner of the L'Dezen NFT has immediate access to digital utility by trading on the secondary marketplace. If you are an owner of any Profile Picture (PFP) NFTs, we also offer a digital rendering of your earrings to be included on your NFT of choice. Check out what your new avatar could look like here.
3. Distribution:
The L'Dezen NFT is asset backed. L'Dezen has the item securely stored in its Hong Kong facility. To redeem your physical earrings simply burn your NFT and contact our team for shipping details.
4. Physical Ownership:
The owner of the L'Dezen NFT has the right to redeem the physical earrings. You can show off your unique, authenticated earrings IRL.